Ways a marketing CRM software can support your company

Do you want to improve your marketing strategy? Well, the first thing you have to do is to replace Excel and Outlook with more effective tools. The majority of business managers use Excel to create lists with their clients contact details and Outlook for mass distribution of emails. But these two tools will not help you in improving your marketing strategy. You should use a marketing CRM software, because it comes with multiple advantages.

It improves segmentation

Do you know how many customers do you have in a certain location interested in your services? If you offer different products, then it is useful to divide your clients into segments, because in this way you will be able to send them particularized messages. If they are not interested in what you offer, they will not read the message, and this will bring you bad reputation in time. If you want to create a good database, then you should focus on the following aspects:

  • Data quality – it is important to get as much information as possible on your customers. You need their phone, title, address, email and interests. A good database requires you to constantly update it.
  • Selections – make sure that you structure your data, because in this way you will have no difficulties in selecting a targeted group of clients. You establish the criterion, and based on it, you will search in the CRM marketing tool.

Project management

If you want to manage your business’ projects effectively, you will find overwhelming to work with all the documents, mails and activity reports. If you invest in a CRM marketing tool as the one from bpm’online then you will add all your documents, activities and mails into one system. You also have the possibility to add other members to the project. In this way, all the people who work on a project will have access to the documentation required for your meetings. CRM in marketing offers visibility, traceability and overview for all the members of the project.


If you use a CRM tool as the one from amoCRM you will save a lot of time when it comes to the administrative process. You can use this time to focus on the marketing activities. A CRM system as the one from https://www.nimble.com/ provides you instant access to the prospect and customer information. All the things you need are integrated in a single tool, so you will have no difficulties in managing your campaigns. You will have to follow certain steps in order to create successful campaigns:

  • Plan your campaign – decide upon the theme, and choose the right content for the target group
  • Add images and text into the marketing tool you use and design the message. Select the pages of your website you want to send your readers
  • Follow up the results – check the mailing report. It is important to know what content your customers prefer and what links they clicked. In this way, you will have a better understanding of your clients’ interests and needs. If you combine the CRM software with an effective marketing tool, you will have no issues creating successful marketing campaigns.
James Mathews

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