Marvel’s Avengers to Take Over Mobile in 2016
2016 is shaping up to be a big year for Marvel. The company has several new movies lined up that will have massive repercussions for the Marvel Cinematic Universe. These upcoming films include Captain America: Civil War and the first entry in the publisher’s highly anticipated Phase Three, Doctor Strange. But that’s not all the House of Ideas has in store. There are plans for several new video games based on the beloved characters that are sure to make a splash when they arrive on consoles and mobile devices.
Among those games will be LEGO’s Marvel Avengers as well as Marvel: Avengers Alliance 2. As far as the former is concerned, there are reports that even more of Marvel’s merry heroes will be joining the fray. This includes many of your favorite heroes from the movies such as Black Panther, Captain America, Scarlet Witch, Winter Solider and more. A PlayStation exclusive DLC pack was also recently announced and will add Ant-Man, The Wasp, Yellowjacket, and Ant-thony (flying Ant-Man) among others.
On the more portable side of the platforms, Marvel: Avengers Alliance was an incredibly popular Facebook game at the time of its release in 2012. However, mobile support for the title ended in 2014. The sequel will be exclusive to mobile platforms in order to accommodate its fancy new 3D graphics. The game will retain the three-on-three combat, though, and play mechanics that were responsible for much of the original’s popularity. Also, it won’t require fans to have played the original game to know what’s going on, but the sequel will continue a couple of the story campaigns from the original game.
Marvel has been using the mobile gaming market as a medium for courting wider gaming audiences for some time now. Primarily, it’s been through licensed social gaming titles that include classic games such as roulette tables that feature some of the publisher’s most well-known characters in a new and novel setting. These titles allow even the most casual fans to add their favorite heroes to their gaming experience. Mobile titles continue to grow in popularity, and the spread of mobile devices has reached the level of market saturation. Thus, it only makes sense to take as much advantage of the every-growing audience as possible.
As the movies (and television series for both networks and streaming services) continue to introduce more of these colorful characters into the mainstream, the desire for more content concerning them will grow, too. Much in the same vein as the multimedia push seen with the latest Star Wars film, Disney (the owner of both franchises) has proven itself incredibly capable of finding the right balance with which to implement its ubiquitous marketing. As the company prepares to introduce lesser-known comic-book mainstays such as Black Panther and Doctor Strange to audiences, you can count on there being a digital component.